Markkula Center for Applied Ethics
Santa Clara University
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Assistant Director Communications and Social Marketing
 Launched and cultivated the Center's Instagram, including creating strategy proposal, mini marketing campaigns, and optimizing annual fundraising campaign. Increased Followers and online visibility resulted. |  graphic assets created in multiple social media sizes and formats |
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 An interview I wrote about one of our alumni, in honor of the Center's 30th Anniversry. |  Proud of being in the right place at the right time. This photo of students taking a selfie during our graduation lunch is one of our most popular posts, with over 50 Likes and Comments an double the engagement. Social media lessons learned! |
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 We launched our first ever Campaign Ethics MOOC in 2016. In addition to filming footage for the online course, I had the pleasure of meeting local elected officials such as Representative Anna Eschoo. |  As Editor of our monthly e-news, I write and edit all copy, and organize graphics for an impactful newsletter increasingly growing in subscribers. |
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 Introducing event hashtags led to increased involvement in event both online and live, and increased engagement. |  For our first Silicon Valley Gives campaign, I created and posted this image highlighting several of our student leaders, incorporating storytelling and compelling graphics to create increased online visibility and interest in the Ethics Center. |
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 For our new Ethics App, I created a dynamic marketing campaign showing students using the app with the #apphappy tag. |
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