Markkula Center for Applied Ethics
Santa Clara University
Assistant Director Communications and Social Marketing

Launched and cultivated the Center's Instagram, including creating strategy proposal, mini marketing campaigns, and optimizing annual fundraising campaign. Increased Followers and online visibility resulted.

Sample Event Graphic

graphic assets created in multiple social media sizes and formats

Profile Article: Joyce Viloria

An interview I wrote about one of our alumni, in honor of the Center's 30th Anniversry.

Center News

News stories of interest I published several times weekly to keep the website fresh.

Student Selfies

Proud of being in the right place at the right time. This photo of students taking a selfie during our graduation lunch is one of our most popular posts, with over 50 Likes and Comments an double the engagement. Social media lessons learned!

Rep. Eschoo

We launched our first ever Campaign Ethics MOOC in 2016. In addition to filming footage for the online course, I had the pleasure of meeting local elected officials such as Representative Anna Eschoo.

enews

As Editor of our monthly e-news, I write and edit all copy, and organize graphics for an impactful newsletter increasingly growing in subscribers.

Event Branding

Introducing event hashtags led to increased involvement in event both online and live, and increased engagement.

SV Gives

For our first Silicon Valley Gives campaign, I created and posted this image highlighting several of our student leaders, incorporating storytelling and compelling graphics to create increased online visibility and interest in the Ethics Center.

#AppHappy

For our new Ethics App, I created a dynamic marketing campaign showing students using the app with the #apphappy tag.

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