Markkula Center for Applied Ethics
Santa Clara University
Assistant Director Communications and Social Marketing
Launched and cultivated the Center's Instagram, including creating strategy proposal, mini marketing campaigns, and optimizing annual fundraising campaign. Increased Followers and online visibility resulted.
graphic assets created in multiple social media sizes and formats
An interview I wrote about one of our alumni, in honor of the Center's 30th Anniversry.
News stories of interest I published several times weekly to keep the website fresh.
Proud of being in the right place at the right time. This photo of students taking a selfie during our graduation lunch is one of our most popular posts, with over 50 Likes and Comments an double the engagement. Social media lessons learned!
We launched our first ever Campaign Ethics MOOC in 2016. In addition to filming footage for the online course, I had the pleasure of meeting local elected officials such as Representative Anna Eschoo.
As Editor of our monthly e-news, I write and edit all copy, and organize graphics for an impactful newsletter increasingly growing in subscribers.
Introducing event hashtags led to increased involvement in event both online and live, and increased engagement.
For our first Silicon Valley Gives campaign, I created and posted this image highlighting several of our student leaders, incorporating storytelling and compelling graphics to create increased online visibility and interest in the Ethics Center.
For our new Ethics App, I created a dynamic marketing campaign showing students using the app with the #apphappy tag.