Marketing and Communications Consulting
As consultant for Menlo Pilates and Yoga, I assisted owner Fran Phillip with launching her first e-newsletter, getting media placements through branding her "mompreneur," and establishing and growing her social media.
As consultant for Menlo Yoga, I worked with the studio owner and her web designer to ensure her website had a strong design and was simple to navigate. I participated in intensive user experience testing to troubleshoot any problems and to provide creative input on logo design and other graphics.
As marketing consultant for Bedtime Network, a lifestyle website focused on modern sleep solutions, I helped troubleshoot a variety of site problems, including confusing navigation and messaging. I was successful in helping the owners get their marketing message back on track, and recognizing their unique value proposition.
I wrote website copy for therapist Alina Baugh to reflect her brand and style, while also establish her credibility in a competitive field.
I coached corporate business advisor Denise Green in creating a clear and effective speaker sheet, optimizing her online visibility, and clarifying her mission and message.