Marketing and Communications Consulting
Menlo Yoga 1As consultant for Menlo Pilates and Yoga, I assisted owner Fran Phillip with launching her first e-newsletter, getting media placements through branding her "mompreneur," and establishing and growing her social media.
Menlo Yoga 2As consultant for Menlo Yoga, I worked with the studio owner and her web designer to ensure her website had a strong design and was simple to navigate. I participated in intensive user experience testing to troubleshoot any problems and to provide creative input on logo design and other graphics.
Bedtime NetworkAs marketing consultant for Bedtime Network, a lifestyle website focused on modern sleep solutions, I helped troubleshoot a variety of site problems, including confusing navigation and messaging. I was successful in helping the owners get their marketing message back on track, and recognizing their unique value proposition.
Web CopyI wrote website copy for therapist Alina Baugh to reflect her brand and style, while also establish her credibility in a competitive field.